Positioning on the internet, Google and its strength to attract customers

Since the beginnings of the internet and search engines, all businesses have been concerned and are concerned about improving their SEO positioning, that is, being as high up as possible in the search engine and today, we are going to focus on Google. This is good and it is bad. It is good because there is more work and finally entrepreneurs are realizing the vital importance of Digital Marketing and bad because there will be more and more competition, making the race to reach the first positions more difficult. For this reason, I leave you 15 factors to notably improve the SEO of your website. I have selected 15 factors that will notably improve the SEO of your website: Links from Root Domains. It refers to links from websites. It is much more interesting to get many links from more relevant sites than many links from the same website. It is also important to receive links from different pages of the same domain. Links from different IPs are better than from the same IP. Domain age. (Time since its acquisition and the renewal date is taken into account) The older your domain is, the more authority it has and therefore, it ranks better. The content. Creating quality content that provides value to your visitors and is related to the theme of your sector is going to be more and more relevant. Write irresistible content and make them go crazy for consuming your content and sharing it on Social Networks. Include only one H1 title for your posts, in the title. If you want to continue emphasizing keywords, use H2, H3 and so on in the following subtitles. Keep in mind that Google only reads up to 65 characters of the main title. Use a proportion between 2% and 5% for the keyword density that you are going to use in your post. Use bold to highlight the most interesting content. The longer they stay on your site, the more relevance Google will give it. Hence creating articles of at least 300 characters of great interest to the reader and with links to other pages of your site. Include friendly URLs on the pages of your website, which in turn include keywords. The ALT attribute of images. It is the text integrated within that photo. Include your keyword or key phrase. They can be images that link to other websites or blogs, so they can also link to you from images. Links from universities, colleges or from government domains such as ministries are very pleasing to Google. (Education .edu or similar) The Page Rank of the page. Again, with the free tool SEO Quake, we go to “Page Info” and we can check the Page Rank. Little by little it has been losing strength, although it remains important. The more Page Rank the domain from which the page links to us has, the more relevance that link will have. The higher up in Google the page that links to us is, the better, and that it be of the same theme! Social Networks. That they share content is today one of the three most important factors to appear in the top positions of Google. It is vital. As personal experience, I would recommend writing long tail articles and encouraging movement on Social Networks. Do not forget Google Plus. These are 15 basic factors that, if you were not doing them before, you must start taking into account to improve the SEO of your website.