Success blogs and LinkedIn influencers constantly talk about how to stop scrolling through the Instagram feed and increase efficiency at work. If you want to achieve your goals, you must work hard, without rest, and not waste a single second. There is logic behind this: why can some people work hard while others procrastinate? Is there a secret to staying focused, or are some people simply lazy?
We Are Not Lazy
Fundamentally, our brain is not lazy; in fact, it never stops working. What really happens is that it seeks to be efficient and avoid spending energy on irrelevant things. It is not about laziness, but about optimization. Even so, we often procrastinate, even when we know the deadline is approaching and the workload is not decreasing.
Several studies have analyzed this phenomenon. Some attribute it to a failure in self-regulation, while others consider factors such as environment and personality. The truth is that procrastination can be an obstacle to success and affect society in general.
To understand it better, let's think about the following: how many times have you postponed simple tasks like cleaning a table or counting the money in your wallet? They are quick tasks with an immediate result. In contrast, writing a thesis, for example, is an investment in the future, something our brain perceives as abstract and uncertain.
How to avoid falling into procrastination?
To prevent our brain from postponing tasks, it is essential to convince it of two things:
- That the goal is important.
- That it knows how to complete the task to achieve that goal.
To do this, psychologists suggest three strategies:
- Relate the task to our survival.
- Consider its impact on our social and professional position.
- Evaluate its importance for the community.
Understanding that our colleagues or clients may be affected if we do not fulfill our responsibilities is a much stronger motivator than any abstract or hypothetical benefit.
The second point involves gathering information. Neurophysiologists suggest that the brain takes approximately 23 minutes to gather the necessary data and begin formulating solutions. This idea has given rise to techniques such as the Pomodoro method, which proposes working in short intervals of 10 to 25 minutes, followed by brief five-minute breaks. This methodology has proven effective in maintaining focus without causing fatigue.
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If you are interested in improving your productivity and optimizing your time, at Q2BSTUDIO we offer tools and consulting to enhance performance through cutting-edge technology.
Productivity is based on finding the right rhythm for the brain. In the end, you never know what you are capable of until you try.
