The challenge
Turn a technical innovation into an experience that's easy to understand and demonstrate
Indo had technology applied to its glasses that could block some of the infrared radiation, but it needed a visual and direct way to communicate its benefits to potential customers.
The main challenge was to translate a technical concept, difficult to perceive with the naked eye, into a comprehensible commercial experience. It was not enough to explain how the lenses worked through arguments or documentation: the wearer had to be able to personally check their effect.
To achieve this, it was necessary to connect an infrared light camera with an application capable of displaying the image in real time and clearly representing the difference between using conventional glasses and the lenses developed by Indo.
The solution needed to be fast, visual and easy to use during demonstrations, trade presentations, trade shows and points of sale, avoiding complex configurations and focusing all attention on the product.
