The challenge
Create a digital platform capable of selling products, workouts, and experiences
Protour Cycling Academy needed a solution that went far beyond a traditional online store. The project had to convey a premium image, aligned with the world of professional cycling, and allow the sale of both physical products and services and experiences.
The platform had to manage equipment, accessories and sports products, but also training camps, training plans, exclusive outings and VIP experiences for cyclists.
In addition, the team needed autonomy to update products, content, images, pricing, availability, plans, and activities without relying on technical modifications.
The challenge was to build a solid, visual and scalable platform, prepared to accompany the growth of the brand and offer a high-level digital experience.
